When our team compares hundreds of CVs daily, we notice that a recruiter decides within 6-8 seconds whether to read further – and more than half of the resumes end at the first scan due to unclear structure or missing results. I am convinced that a well-crafted, results-oriented professional resume significantly increases the chance of an interview, even in tough competition. In this guide, I offer proven methods, samples, and templates that we at COREDO.jobs apply to both blue-collar professions and managerial roles – with an emphasis on legal employment, transparency, and support at every stage of recruitment. Our practice in various sectors confirms that a properly targeted CV can shorten the time to interview and increase response rates, even for senior positions.
Why is a CV a marketing tool?
Why is a CV a marketing tool? Because in a few seconds it must “sell” your value as convincingly as a good advertisement, clearly, concisely, and with an emphasis on results. Below, we’ll show you how to write a results-oriented CV for managers and marketing that captivates and convinces with what you measure and have achieved.
To follow up, we will immediately move on to how to structure summaries and skills so that your measurable value stands out.
How to write a results-oriented CV for managers and marketing?
When I write about an “impact-first” approach, I mean putting measurable results first, not a list of tasks. For managers and marketers, this means demonstrating the impact on revenue, costs, delivery quality, customer satisfaction, or speed of change implementation.
In COREDO.jobs practice, it has proven effective to list 3-5 key KPIs in the upper third of the first page (e.g., revenue growth, reduction of CAC/LTV ratio, shortening of time-to-market) so that the hiring manager sees the value in the first seconds, not just the function.
What to include in a CV and what to omit?
From my experience, a strong CV is curated. Relevance “pruning” means removing information that does not lead to the goal of the role: old, irrelevant positions, generic duties without impact, excessive details on unrelated training.
COREDO.jobs experts recommend following the relevance rule in the upper third of the page: headline + profile + top skills + 3-5 KPIs that directly match the job advertisement.
How to write a modern structured resume
To know how to write a modern structured resume, start with a clear structure, conciseness, and emphasis on clarity, so the recruiter can immediately find what is essential. The following sections will focus on what to include in the header and contacts in the CV to present yourself professionally and consistently right from the start.
What to include in the header and contacts in a CV?
I recommend: name, role/headline, phone, professional email, city/region, LinkedIn/portfolio link. It is advisable to avoid personal data that is not necessary for qualification assessment.
In an international context, I only add information that supports quick contact and profile verification.
How to set a relevant candidate profile?
A strong headline combines role + specialization + 2-3 proof of impact: “Marketing Manager | B2B SaaS | ROMI +42%, Pipeline contribution 35%”. A short profile (3-4 sentences) defines the career narrative: who I bring value to, in what environment, and with what metrics I substantiate it.
How to write work experience using CAR/STAR method
Each position: one sentence of context (team size/budget/market), 3-5 bullets “action → result” with numbers.
Example: “Led pricing redesign (action) → increased ARR by 18% within 2 quarters (impact).” Reverse chronology remains the most readable for ATS and humans.
When to include education and certifications?
For seniors, I recommend summarizing education and highlighting current certifications relevant to the role (e.g., project, data, technology). For juniors, highlight school projects, internships, and competitions, if they demonstrate practical impact.
Optional sections in a CV: Achievements, Projects, Skills, Interests
- Achievements: 3-5 top “achievement statements” with KPIs.
- Projects: short case studies with results and periods.
- Skills: distinguish hard vs. power skills, specify tools.
- Interests: choose those that signal values and “culture add,” not clichés. This supports cultural alignment that employers are looking for.
Photo in a CV: yes or no?
In the Czech Republic, a photo is common; I recommend a neutral, professional portrait. For international versions, I often prepare a version without a photo to avoid visual bias and keep the focus on results. I always strive for a consistent impression across channels (CV–LinkedIn–portfolio).
How to write a captivating resume?
Start by highlighting the essentials right at the top and tailoring the content to the specific position – effective structuring, measurable results, and clear language determine the first seconds of reading. The following section “How to structure a CV for better readability?” will guide you through logical organization from the most important information to supplements, so your profile reads quickly and convincingly.
How to structure a CV for better readability?
Organizing into clear sections, short paragraphs, and consistent bullet points increases scanability.
Our observations show that balanced “white space” helps the reader capture three key proofs within the first seconds.
How to set fonts and text size?
I prefer a simple, consistent typographic scheme: two weights of one font, contrasting headings, clear hierarchy. Avoiding graphic experiments that hinder parsing.
How long should a resume be?
For most candidates, 1-2 pages are enough. C-level may have 2 pages, exceptionally 3, if every sentence carries value: strategic initiatives, P&L impact, transformations, and M&A integrations.
How to write language and grammar in a CV?
I prefer active verbs: led, scaled, optimized, implemented. Proofreading before submission is essential – spelling errors immediately diminish credibility.
How to make an ATS-compatible CV?
I adapt content to the language of the advertisement: unify role names, skills, and technologies, add synonyms, but do not cover up reality.
The goal is to pass ATS without losing human readability.
How to rewrite job duties into achievements in a CV?
To know how to rewrite job duties into achievements in a CV, start by turning responsibilities into measurable results and specific impacts on the company, ideally with numbers and facts. Following that, the CAR/STAR framework will help you structure short “mini-stories” of achievements: task, approach, result, and benefit for the employer.
How to use the CAR/STAR framework?
- Context: starting point, scope, benchmark.
- Action: what I did, tools, stakeholders.
- Result: numbers, percentages, period, baseline vs. lift.
How to measure KPIs: revenue, ROI, LTV/CAC, NPS
In COREDO.jobs practice, it has proven effective to list KPIs even for “non-revenue” roles: process quality (DPMO), satisfaction (NPS), speed (SLA), cost savings, reduction of turnover. Employers appreciate evidence-based approach.
Examples of rewrites for marketing, sales, product, operations, and finance
- Marketing: “Managed campaigns” → “Increased ROMI by 42% over 2 quarters through segmentation and automation; pipeline share 35%.”
- Sales: “Responsible for acquisition” → “Increased ARR by 1.8 million CZK, win-rate +7 pp, shortened sales cycle by 14 days.”
- Product: “Coordinated development” → “Shortened time-to-market from 6 to 3 months, NPS +12, adoption of the new feature 28% MAU.”
- Operations: “Managed shifts” → “Reduced scrap rate by 19%, OEE +5 pp, cost savings of 1.2 million CZK annually.”
- Finance: “Prepared reports” → “Shortened monthly closing by 3 days, optimized working capital, reduced DSO by 11%.”
How to tailor a CV to a job description?
Are you wondering how to tailor a CV to a job description? A short analysis of the advertisement and targeted use of keywords will quickly connect your experience with the employer’s expectations and prepare the ground for practical tips on how to use keywords from the ad in the CV.
How to use keywords from an ad in a CV?
I proceed in three steps: extract “must-have” competencies, unify terminology (role name, technology), and then organically embed them into the headline, skills, and bullets with actual context and metrics.
How to unify role and technology names?
One prominent name in the main line (e.g., “Account Executive” ≈ “Sales Manager”) and bracket any local variant. I specify technology stacks accurately and without buzzwords.
How to modify a CV for different industries?
For engineering or metalworking, I emphasize safety, quality, and productivity; for banking and finance compliance and control; for e-commerce metrics like ROAS, conversion, AOV. In various sectors, COREDO.jobs improved interview invitation rates with this approach.
What are the mandatory parts of a CV?
What are the mandatory parts of a CV? A short and clear structure is crucial: personalized Contacts, experience, education, and skills form the foundation on which a recruiter quickly assesses your suitability. Therefore, in the following sections, we will go through what belongs in a resume to meet all requirements and appear professional.
And now let’s see how to write each of these parts briefly, accurately, and with regard to the position you are applying for.
What belongs in a resume?
Without clear identifiers (role name, company, period, city/country) it is discarded at the first screen. I always list key role parameters (scope, team, budget) to make it clear the scale at which the candidate operated.
What does not belong in a CV: salary, sensitive data, irrelevant experience
I recommend not mentioning the expected salary – it weakens your negotiating position and is not necessary for initial evaluation. I leave sensitive information out of the CV and share only information necessary for selection.
How to write concisely and verifiably?
I prefer concrete, verifiable results with a clear baseline. Exaggeration is easily revealed in references; credibility is key for long-term collaboration.
What are common mistakes in a CV and how to fix them?
Before you dive into the question “What are common mistakes in a CV and how to fix them?”, focus on what recruiters are really looking for: quickly readable, relevant, and verifiable information. Under the heading “Generic phrases vs. concrete results,” we will show how to replace vague statements with measurable results that will move your resume among the favorites.
Generic phrases vs. concrete results
“Responsible for…” is replaced with “Delivered… by how much… in what time.” Each bullet should contain action and result.
How to improve web readability?
They reduce response rates. I stick to a maximum of two hierarchy levels, sufficient spaces, and consistent formatting.
How to correct spelling and names in data
Before submitting, I always perform a consistency check: company names, dates, punctuation, units. This discipline appears professional and reduces the risk of rejection.
How to write a modern resume for 2025?
Are you planning to tackle How to write a modern resume for 2025? We will focus on how to balance conciseness, relevance, and a clear structure so that your strengths stand out even in a quick screening. The following section Length and format of CV for senior and C-level will show specific recommendations on how to adjust scope, structure, and presentation of results for higher managerial roles.
Length and format of CV for senior and C-level
For C-level, I focus on strategy, P&L impact, change management, cross-functional leadership. Structure: executive summary, 3-4 key initiatives with KPIs, selected roles with results, board-level projects, selected certifications.
This is followed by an overview of specific results and practical examples.
How to localize content for abroad?
For different markets, I prepare language variants with local terminology. Photo is optional; I often choose a version without a photo and stronger evidence of results. Links to portfolio/LinkedIn aid verification.
Portfolio structure: URL, case studies, results
I recommend clean URLs, or a QR code in the header. For selected projects, provide short case studies with KPIs. This enhances the impression of an “achievement-based CV.”
Sample resume: manager, marketer, entrepreneur
Sample resume: manager, marketer, entrepreneur shows how to succinctly and convincingly present key competencies, results, and leadership in business roles. The following sections will elaborate specific examples and recommendations for individual profiles, starting with the topic Sample resume: Marketing Manager.
Sample resume: Marketing Manager
- Headline: “Marketing Manager | B2B SaaS | ROMI +42%, Pipeline +35%”
- Summary: “I led growth initiatives in CRM and automation, scaled inbound channels, delivered double MQL→SQL conversion.”
- Bullets:
- “Implemented lead scoring → +18 pp MQL→SQL.”
- “Optimized paid mix → ROAS +31%, CAC −22%.”
- “Introduced lifecycle automation → churn −3 pp, LTV +15%.”
Sample resume for Sales/Business Development
- Headline: “Sales Manager | Mid-Market | ARR +1.8 million CZK, Win-rate +7 pp”
- Bullets:
- “Re-design qualification → sales cycle shortened by 14 days.”
- “Account planning → upsell +26%, NRR 112%.”
- “Team training → meeting-to-opportunity rate +9 pp.”
Sample resume: Product Manager/Founder
- Headline: “Product Manager | FinTech | TTM −50%, NPS +12, P&L ownership”
- Bullets:
- “Introduced OKR → delivered roadmap 92%.”
- “MVP experiments → adoption 28% MAU in 90 days.”
- “Cost optimization → gross margin +4 pp.”
Will your CV pass the screen in 30 seconds?
Recruiters often decide within the first few seconds, so let’s clarify right at the start what “Will your CV pass the screen in 30 seconds?” means and what they quickly look for. We will focus on how to evaluate readability and relevance, so it is immediately clear that your CV meets the position requirements and stands up in a short screening.
How to evaluate readability and relevance?
- Is the headline clear and role-relevant?
- Are 3-5 KPIs visible in the first third?
- Is the top 5 skills matching the ad?
- Do bullets have action and result?
- Is the layout balanced (white space)?
How to pass ATS without buzzwords?
- Are technology and role names unified?
- Does the CV avoid trendy phrases without content?
- Is the PDF/Word parsing without loss?
How to check names, dates, and format?
- Are data and names consistent?
- Do links (LinkedIn/portfolio) work?
- Is the document free of spelling mistakes?
Frequently Asked Questions (FAQ)
- When to include a photo and what type to choose for a professional resume? For Czech versions, a neutral, professional photo is suitable; for international versions, I often opt for a version without a photo and stronger focus on results.
- What metrics and KPIs to include for marketing and managerial roles? For marketing: ROMI/ROAS, CAC, LTV, pipeline contribution, conversion rates; for management: revenue growth, savings, EBITDA, NPS, time-to-value. Our experience shows that a combination of 3-5 metrics in the top part of the CV increases response rates.
- How to choose the length of a CV for C-level versus middle management? Middle management 1-2 pages; C-level 2 (exceptionally 3) with a clear executive summary and P&L impact.
- What does not belong in a CV, and why can expected salary damage negotiations? It is advisable to omit the expected salary; focus on value and results, address salary in the negotiation phase.
- How to include education and certifications to appear relevant for seniors? Summarize formal education, highlight current and role-relevant certifications that support a story of impact.
How to rewrite bullet points into achievements?
How to rewrite bullet points into achievements? In a CV, bullet points have the greatest power when they show measurable impacts and specific contributions to the company instead of general tasks. In the following sections, we will therefore cover how to write succinct bullet points in a CV so that “what you did” becomes “what you achieved.”
How to write succinct bullet points in a CV
- “Designed and launched a segmented CRM campaign that increased revenue by 23% over 2 quarters; CAC −18%, ROMI +36%.”
Data checklist for marketing: what and how to measure
- Number + % change
- Baseline/benchmark
- Period (months/quarters)
- Tools/stack
- Team size/budget
- Context (market, segment, channel)
From COREDO.jobs practice:
- In an industrial company, after reviewing the CVs of operators and supervisors, we replaced duties with measurable results (OEE, scrap rate, safety indicators). The rate of interview invitations increased significantly within two weeks because employers saw the specific impact. This experience confirmed that even blue-collar professions benefit from an outcome-based approach.
- For candidates for banking and financial services, we unified terminology (tool names, reporting standards) and highlighted compliance and control mechanisms in the first third of the CV. This increased relevance to advertisements and ATS passage.
- For managerial roles in e-commerce, we added links to a portfolio and case studies (concise case studies with KPIs), improving verification and credibility of the profile in the eyes of HR and hiring managers.
In conclusion, I add a personal note: I believe that the resume of 2025 is a combination of clear strategy (positioning), precise evidence (KPIs, baseline, period), and clean design that supports quick scanning. When you combine these three elements, you increase both response rate and interview rate – thus shortening the path to a legal and stable job. At COREDO.jobs, we add complete support and fair conditions for both candidates and employers.
