Did you know that according to the latest global surveys up to 87% of recruiters and HR specialists use LinkedIn as the main tool for sourcing candidates and verifying company reputation?
From our observations at COREDO.jobs it follows that a well-crafted LinkedIn profile is today a key factor not only for job seekers but also for companies that want to build a strong employer brand and attract relevant B2B clients.
In practice COREDO.jobs confirms that proper LinkedIn profile optimization increases the chance of being contacted by up to 60% compared to incomplete or outdated profiles.
The foundation is professional personal branding and building a digital reputation. That means not only filling out all sections correctly but also strategically using keywords that match your industry and position.
Employers often ask how to optimize a company LinkedIn profile to attract relevant B2B clients. COREDO.jobs experts recommend starting with an analysis of target segments and then adapting the content and visual identity of the profile so that it clearly communicates the company’s values, offerings and unique advantages.
Practical tips for optimization
In my experience the biggest mistake is underestimating the visual side of the profile. LinkedIn branding for companies begins with quality profile and banner graphics that match the corporate identity and are consistent with other digital channels.
COREDO.jobs experts recommend making full use of the LinkedIn company page section – regularly updating the description, adding references, and showcasing the team and successful projects.
Special attention should be paid to employer branding on LinkedIn. In COREDO.jobs practice it has proven effective to use the LinkedIn Life tab to present company culture, values and the working environment.
For companies in fields such as engineering, metallurgy, woodworking or pharmaceuticals, where competition for qualified workers is high, I recommend investing in professional profile management and regular engagement analysis. To conclude this section, I emphasize that the best practices for a company LinkedIn page in 2025 include not only quality content but also active involvement of employees in sharing company values and successes.
Types of content on LinkedIn
From our experience at COREDO.jobs it follows that LinkedIn content must be not only informative but above all relevant to the target audience. In recent years we have observed a strong increase in the effectiveness of video content on LinkedIn – short videos, case studies and interviews with experts achieve up to three times the engagement compared to traditional text posts.
Especially in segments such as financial services, laboratories or healthcare, using video marketing on LinkedIn has proven effective to present innovations, workplace safety or company values.
For applicants I recommend sharing not only your achievements but also concrete projects you worked on – for example in the form of storytelling or a short video. COREDO.jobs experts confirm that LinkedIn storytelling for companies and individuals increases credibility and supports personal branding.
Strategies to increase engagement
In COREDO.jobs practice we have verified that the key to success is a LinkedIn engagement strategy based on regular interaction with the community. This includes not only publishing your own content but also actively commenting, sharing and supporting others’ posts.
Especially in B2B segments like construction or e-commerce, a LinkedIn commenting strategy brings a significant increase in the visibility of both profiles and company pages.
Measuring engagement rate is essential for evaluating content effectiveness. Our case studies show that posts with a question or a call to discussion achieve up to 40% higher engagement than purely informational posts.
For applicants from Ukraine it is advisable to join thematic groups, comment on posts from companies in the field and build a network of contacts – LinkedIn networking for entrepreneurs and professionals is one of the fastest ways to gain new opportunities and increase profile visibility.
Ad targeting and measuring success
Ad targeting on LinkedIn
From the perspective of companies that use LinkedIn B2B marketing, correct ad targeting setup is crucial for campaign effectiveness. At COREDO.jobs we have developed strategies for clients in banking, pharmaceuticals and management that use LinkedIn Ads Manager and advanced targeting options by job function, industry, company size or location.
Practical experience confirms that a combination of targeting by seniority, industry and specific skills delivers the highest return on investment in the B2B segment.
For companies that want to effectively target ads on LiLinkedIn according to specific professional segments, I recommend regularly analyzing results and adjusting campaign parameters according to current trends. In practice COREDO.jobs has found integrating LinkedIn campaigns into the company’s broader digital strategy effective – for example linking with remarketing on other platforms or using dynamic ads.
Measuring return on investment (ROI)
At COREDO.jobs we use a combination of basic and advanced LinkedIn success metrics – we track not only the number of impressions and clicks, but above all the quality of acquired leads, the conversion rate and the long-term impact on the corporate brand.
The key is to set clear campaign goals (e.g. number of contacts acquired, meetings arranged or new hires) and continuously evaluate results using tools for measuring return on investment (ROI) in LinkedIn campaigns. From our experience, the highest ROI is achieved by campaigns targeted at a narrow segment with personalized content.
For recruitment campaigns I recommend monitoring not only quantitative but also qualitative metrics – for example offer acceptance rate, employee tenure within the company or savings on recruitment costs. Regular reporting and data analysis allows timely strategy adjustments and maximizes campaign effectiveness.
Scaling and automation of campaigns
Scaling lead generation
At COREDO.jobs we have executed several projects in recent years for clients from the woodworking industry, laboratories and travel agencies, where the goal was to quickly increase the number of relevant contacts without losing quality. LinkedIn campaign scaling in practice means automating routine tasks, segmenting target groups and consistently monitoring lead quality.
The key is to set clear criteria for lead qualification and regularly evaluate their conversion potential.
For companies that want to scale LinkedIn lead generation without losing contact quality, I recommend combining automation with a personal approach – for example personalized follow-up messages, regular webinars or themed newsletters. In COREDO.jobs practice it has been confirmed that the combination of automation and human contact brings the highest long-term value.
LinkedIn marketing automation
Automation is now an essential part of effective LinkedIn marketing. At COREDO.jobs we use modern tools for content management and scheduling, message automation and LinkedIn retargeting of visitors.
LinkedIn remarketing significantly increases the chance of conversion, especially in B2B segments with longer decision cycles.
Proven tools for managing and automating LinkedIn marketing include platforms for scheduling posts, analyzing engagement and reporting campaign performance. COREDO.jobs experts recommend regularly testing new technologies and following automation trends to maintain a competitive advantage and quickly respond to market changes.
Future trends and conclusions in SEO
LinkedIn is undergoing major changes in 2025 – the algorithm favors authentic content, video formats and thought leadership. From our analyses and COREDO.jobs experience it follows that companies that invest in LinkedIn marketing strategies based on regular sharing of expertise, case studies and employee engagement achieve higher long-term engagement and better employer branding.
Main trends include the use of LinkedIn video content, the development of personalized content for different target segments and integration of LinkedIn into the company’s overall digital strategy. COREDO.jobs experts also track the growing importance of LinkedIn newsletters and long posts, which make it possible to build a community and strengthen trust in the company’s professional authority.
In recruitment there is a shift toward greater transparency, open communication and support for diversity. Companies that actively present their culture through the LinkedIn Life tab and share concrete employee stories have a better chance of attracting quality candidates not only from the Czech Republic but also from abroad.
COREDO.jobs practice confirms that companies that systematically invest in presenting corporate culture, open communication and network development achieve greater team stability, lower turnover and better reputation on the labor market.
For applicants from Ukraine, regular activity on LinkedIn is a path to long-term stability and professional growth in the Czech Republic. COREDO.jobs experts recommend building a network of contacts, actively participating in discussions and presenting your achievements and values – this strategy leads to better job opportunities and greater security in the labor market.
In conclusion, I emphasize that effective presence on LinkedIn is today a basic prerequisite for success in HR, recruitment and business development. The solutions we have developed and tested at COREDO.jobs across various industries confirm that combining expertise, experience and innovative strategies delivers long-term results and strengthens the credibility of companies and individuals on both the Czech and international markets.
